A STOP MOTION GUIDE
It is no surprise video content is taking over social marketing, lucky for you, there are alternatives to being in front of the camera. A favorite of mine is the STOP MOTION, also know as a still shot, still frame, or freeze frame. This video consists of several still photos curated together, moving at a high speed to create the illusion the prop is actually in motion. Below I have listed out a step by step guide to create your own + the apps I use to enhance the video.
STEP ONE // CHOOSE YOUR PROP
I choose macaroons, they are bright and easy to shoot! Whatever you decide to shoot, think through the quantity you will need or the different ways one item can be shot to ensure the video seems significant and long enough to be posted.
STEP TWO // SET-UP
If possible I highly recommend using a tripod with an extended arm to shoot your still shots. This will keep your props in focus, the distance between camera and props the same and lighting to less likely to change between shots. If you don't have a tripod, see if you can get a second set of hands to hold the camera while you move the props for each shot. Also test lighting with your items in the frame to make sure all your settings are to your liking.
STEP THREE // PICK A SIDE
I have uploaded a handful of shots as I started with one macaroon and shot from left to right. I began with moving each macaroon about 1" across the board snapping each frame. I worked my way completely across the board till the last macaroon was the only prop in the frame. In the end I had 16 still photos, the more you have the better off your video.
Little Reminder: A- Your video has to be at least 3 seconds but anything around 6-8 seconds is best. B- Once you add all your photos together you will need to speed the flow up pretty high for a continuous flow.
STEP FOUR // EDITS
I love Photoshop, however not everyone has the access to the Adobe programs, so here is my next favorite editing app! A Color Story can be downloaded on your Iphone, and is flooded with filters & effects full of life. At first the app is a lot, but on a rainy day or while bored at work play around with all the settings and figure out what works and what doesn't. I tend to use Chrome, Pop, Light & Cool Down the most along with the Effects. If you ever see those photos with a killer color fog, sun flares or light leaks, most likely they were created using A Color Story. I highly recommend lowering the intensity on each filter for a more realistic look. Also take note on what you did for the first photo, you will want to repeat those exact steps to avoid a choppy video.
STEP FIVE // CREATE
Here are my three go to apps for creating freeze frames.
- FLIPAGRAM - Before you even begin, I highly recommend creating an account and paying to have the watermark removed. It isn't expensive and if you plan to make videos often it is vital you do this for a professional look. The app is very simple to use. If everything is ready to go I simply add each shot in the order I want them & speed it up as fast as possible (remember to keep in the 6-8 second time zone).
- VIDEOHANCE- This app is a little more high tech, you can only choose between a square or horizontal rectangle frame but great for adding still shots together + adding music, overlays, and colored frames to your photos.
- VIDEORAMA- Similiar to Videohance, but more options for sizing. I usually use this app for one purpose, text. You can add text to any shot and choose the time it stays or fades away throughout the video. There is a handful of fonts along with effects and sounds to add to your freeze frame. For those of you who were unable to create a long enough video, you can add the video frame several times in this app to create a longer video!
STEP SIX // PUBLISH
Ready to create your own? Here are a few categories to spark your creativity!
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